The Ten PiggyTRK Principles
Our craft, in ten lines.
- 01
Children are citizens, not users.
They have rights, voices, and futures. They are not units to be optimized.
- 02
Parents are partners, not gatekeepers.
We do not let kids around their parents; we do not let parents around their kids. We build the kitchen table where both can sit.
- 03
Money is character, not arithmetic.
Money mathematics is the easy part. The hard part is what money asks of us.
- 04
Patience is the masterpiece skill.
Every screen, every animation, every tick is in service of the long view.
- 05
Honesty is operational.
No metric, no fee, no policy is hidden. If we make a mistake, it is named, in writing, where everyone can see.
- 06
Care is shipped.
A loving sentiment that is not in the product is just a poster. We translate love into specifications.
- 07
Privacy is architecture, not policy.
We design for it from the schema up; we do not retrofit it into a legal page.
- 08
Beauty is functional.
A beautiful product is one whose form makes its function inevitable. We do not decorate; we design.
- 09
Mistakes are mercy.
Every system in PiggyTRK absorbs error gracefully - no debt, no shame, no clawback. Mistakes are how children grow.
- 10
Excellence is the floor, not the ceiling.
We do not aspire to be acceptable. We aspire to be remembered.
Re-affirmed by every member of the team on the most recent anniversary.